Website redesign services, and how to know if you need one.
A redesign is the right call less often than people think. Sometimes the site needs a new design. Sometimes it needs three repairs and better photos. This guide helps you tell the difference, and shows how to redesign without losing the search traffic you already have.
Redesign or repair?
| What you are seeing | Usually means |
|---|---|
| The site is hard to use on a phone | Redesign. Fixing a layout that was never built for phones costs more than replacing it. |
| It looks dated next to competitors | Redesign, if customers compare you online before calling. |
| You cannot edit it yourself and the person who built it is gone | Redesign, onto something you control. |
| The business has changed: new services, new area, new name | Redesign. The structure no longer fits. |
| It is slow | Often a repair: oversized images and old scripts. |
| The browser says "Not Secure" | Repair. An expired security certificate. |
| The contact form stopped working | Repair. |
| It gets visitors but few calls | Could be either. Check the phone number, the form and the first screen before rebuilding. |
If you are not sure, start with a check. Our free site audit tests reachability, HTTPS, load time, broken links and search basics in about a minute, with no signup. If the list of problems is short, a repair is cheaper.
How to redesign without losing your search traffic
The most common redesign mistake is launching a better-looking site and watching the phone go quiet, because the pages Google knew about no longer exist. These steps prevent it.
- List every page you have now. Especially the ones that already bring in visitors.
- Keep the addresses that work. If a page ranks, keep its address. If the address must change, redirect the old one to the new one.
- Keep the words that work. Rewrite for clarity, but do not delete a page's content and replace it with a slogan.
- Carry over titles and descriptions. Or improve them. Do not launch with them blank.
- Keep your details identical. Business name, address and phone number should match your Google Business Profile exactly.
- Test before launch. Every form, every phone link, every page on a phone.
- Watch after launch. Broken links and missing pages show up in the first week.
What a redesign from Bizzefy includes
A redesign is a new website build that starts from what you already have. Every build includes:
- Custom design, no templates
- Layouts built for mobile, tablet and desktop
- On-page SEO setup
- Analytics and conversion tracking
- Contact and lead forms
- SSL, security and backups
- Training so you can edit it yourself
The build runs in three stages. First we learn your business and map the pages, content and goals. Then you see real designs early and often, and nothing ships until you approve it. Then the site is tested on every device, launched, and monitored afterwards. You can follow each stage in the client portal.
If the old site's photos are part of the problem, we can add business photography shot on location.
Cost and timing
Websites start at $999 for a 5-page custom site, and $2,499 for a larger build that adds a professional brand photoshoot, advanced SEO and marketing. Payment is 50% to start and 50% on launch. Most websites launch in 2–4 weeks, depending on scope and how quickly content and approvals are provided. The full list is on the pricing page.
After launch, a care plan keeps the new site checked every day, so it does not drift back into needing another redesign.
If the answer is "repair". We will tell you. A fix through a care plan costs far less than a rebuild, and we would rather keep you as a customer than sell you a site you did not need.
Before you decide
Common questions.
How do I know if my website needs a redesign?
A redesign makes sense when the site is hard to use on a phone, looks dated next to competitors, cannot be edited by you, or no longer matches what the business does. Slow pages, a Not Secure warning or a broken form are usually repairs, not reasons to rebuild.
Will a redesign hurt my Google rankings?
It can if pages that rank are deleted or moved without redirects. Keeping working page addresses, redirecting any that change, and carrying over content, titles and descriptions protects the traffic you already have.
How much do website redesign services cost?
At Bizzefy, websites start at $999 for a 5-page custom site and $2,499 for a larger build with a brand photoshoot, advanced SEO and marketing. Payment is 50% to start and 50% on launch.
How long does a website redesign take?
Most websites launch in 2–4 weeks, depending on scope and how quickly content and approvals are provided.
Can you just fix my current website instead?
Often, yes. Run the free site audit first. If the problems are a short list of repairs, a care plan is the cheaper answer.
Find out which one you need.
Send us your website address. We'll tell you plainly whether it needs a redesign or a repair.